Often pharmacy chains invest in expensive CRM systems that seek to personalize marketing to customers. Such systems allow running campaigns, but usually on a retail-recommendation basis.
But pharmacy is not retail and patients are not customers. CRM systems do not allow a pharmacy -as a healthcare provider - to understand a patient’s health related needs. Medicine has side effects, products are linked to diseases. Diseases impact people’s lives, and understanding this impact and being able to profile patients according to their health profiles, allowing a far better engagement strategy with targeted health-recommendations, rather than retail recommendations.
For example, the Rubix platform will “understand” that someone who had a certain product dispensed suffers from Osteoporosis. This ‘knowledge’ can be linked to the health-based recommendation to also use Calcium to improve bone density, and additionally also Vitamin D which improves the absorption of Calcium. This is very different to making an effort to “sell” something.
The nature of health based advice and recommendations is very different to a competitors’ CRM based approach and offers patients far more value as a healthcare destination.
Benefits of using Campaign manager include:
- low set up costs
- higher probability of success due to the relevance of the promotional material and content to customers
- accessible reports presenting actual pharmacy sales impact after campaigns.
Functionalities of Campaign Manager
A marketing tool to drive additional profitability in your pharmacy!
IDENTIFY YOUR TARGET MARKET
Health Window merges pharmacy data supplemental data-sets to build an enriched patient profile. These profiles offers the benefit of improved personalisation of marketing around a patient's Health Profile.
Campaigns can be created and aimed at your specific target audience. Different parameters can be selected to make the campaign relevant to the patient, thereby increasing the probability of a satisfied customer. Reports can be generated at the end of the campaign period to evaluate the outcome of your campaign.
TRACK CAMPAIGN RESULTS
Product sales can be tracked in order to view the sales during a specific campaign period. Campaign results require no more guesswork. Campaign results are made measurable so that you may learn what yields results, and what doesn't.